Between Making Money World Peace A Brand Blogthology on Purpose Values and Keeping Your Promises eBook MIchel Hogan
Download As PDF : Between Making Money World Peace A Brand Blogthology on Purpose Values and Keeping Your Promises eBook MIchel Hogan 
After 15 years serving as a brand advocate for large and small companies in the public and private sectors of the United States, Michel Hogan returned to Australia and began a weekly blog about brand for online business site SmartCompany. Eight years and nearly 500 posts later, her shrewd insights, down-to-earth wisdom, and practical advice offer a secret weapon to leaders charged with managing their organisations’ brands.
This first in a series of Blogthologies takes you through Michel’s advice for finding your purpose, uncovering your core values, and making promises you can keep. Along the way, with clear thinking and a quick wit, she builds a case for why you should step off the trend-driven brand merry-go-round and do the work you need to do to find your organisation’s true calling.
If you’re trying to build a brand from the ground up, you need this book. If you’re working to give your existing brand a lasting lease on life, this is the guide you’ve been waiting for. If you're serious about a strong, resilient brand that people will really care about, this is required reading.
Between Making Money World Peace A Brand Blogthology on Purpose Values and Keeping Your Promises eBook MIchel Hogan
Michel gets to the heart of the message, with no stuffing around. I've read most of the articles over the years, but as a collection they make a wholeProduct details
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Between Making Money World Peace A Brand Blogthology on Purpose Values and Keeping Your Promises eBook MIchel Hogan Reviews
This is a great collection of insights on how to approach brand. Clear thinking that's way above the usual motherhood stuff that already out there on the topic of brand. Very relatable.
Michel gets to the heart of the message, with no stuffing around. I've read most of the articles over the years, but as a collection they make a whole
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